Arvo
Services
Client
Arvo
The Project
ARVO is a functional gum based in Surabaya. The name is an acronym for Active, Resilient, Vibrant Oasis. The primary ARVO logo is constructed with diagonal lines and sharp edges, symbolizing energy, movement, and a progressive spirit. The lines are an abstract approach made of the letters ARVO and it also doubles as a silhouette of a person working out (sit up position). The brand color palette is made of neutral white, black and shades of grey, added with a punchline of yellow color as an attention-grabber and also as an energizing color for its interior.