PT. Rainbow Media Utama
Services
Client
PT. Rainbow Media Utama
The Project
The brand is associated with the rainbow for its symbol of hopes and dreams, just like installing new storefront signage that signals a promising beginning for businesses. The main goal of the project was approach the smaller retail market for its faster market growth. From the philosophy above, the dots were connected to finding the best statement of brand identity. Including the choice of brand colors that combined red, blue, and cool gray elements.
